Created for East Stroudsburg University’s Environmental Club to bring a fresh feel to the club’s image. After having to disband in 2020 for COVID-restriction reasons, new members fought to bring the club back to life in 2022. Among other improvements, the members collectively decided a simplified look and feel would better suite the revamped club.

I, who was the social media chair of the club at the time, tasked myself with creating this logo. After several, more detailed designed, this simple yet appealing design gave the club the new look it needed. A serif font allowed for sophistication, while the flower design, a node to the PA state flower—the Mountain laurel, provided some contrast for a softer feel.